Thinking of a career change? Or just starting out in real estate? HomeLife wants to talk to you!

There is nothing like the arrival of a fresh, new life season to lift our spirits and challenge us to re-evaluate our situation, re-think our goals and move forward in a positive direction. At HomeLife we keep are promises and provide our agents the best training programs, services and marketing tools in the real estate industry. Let's see if the following HomeLife agents characteristics describe you and your career goals:

Partner with a leader...HomeLife

If you are thinking of a new beginning, contact us.

Higher StandardsTM

1. HomeLife agents know what they want to accomplish

Accomplish PictureYou are success oriented and have a clear vision of what you want for your business, short and long term. Once you have set your expectations, you define your goals and plan your activities. You constantly reevaluate your approach to business, review and fine tune your goals regularly so that your vision is really a work in progress that can be adjusted or changed as markets shift or change. The most important point is that your vision is compelling and is something that you feel passionate about.

Back to Top

Higher StandardsTM

2. HomeLife agents do not just make sales. They build practices.

Accomplish Picture You understand that in order to have a successful real estate career, you must systemize your process. In doing this, you are able to take time off without losing control of your business. You are a master at time management, are incredibly efficient and are able to delegate the routine tasks while you focus on productive activities. Your database of contacts is your priority which you nurture, you build trust and confidence with prospects who know you and are familiar with your Higher StandardsTM of the real estate services you represent. Over time, your real estate business will constantly grow and will offer you many satisfactions.

Back to Top

Higher StandardsTM

3. HomeLife agents specialize and concentrate on specific target markets.

Accomplish Picture You will not be trying please all people and realize that those days are past. Instead, you have identified three or four areas that are a fit for your skills, experience and personality. Perhaps it is a geographical focus, or maybe a type of property such as commercial or platinum properties. As a highly experimented real estate agent, you choose to work with people you like and with whom you have interests in common. The trust level is already or much more easily established and moreover, there is a magnetic attraction that happens when you are relaxed and happy with your clientele.

Back to Top

Higher StandardsTM

4. HomeLife agents are very good at managing their time and priorities.

Accomplish Picture You understand that having a vision and a plan is your starting point but that real achievement comes from implementation. As such, you focus on getting the best payoff for your invested time. You put first things first and choose high leverage activities, like maintaining contact with people in your database, rather than allowing yourself to be distracted by office gossip or water cooler complaints. You have a money-productive mindset and are resolutely committed to your daily productivity plan. You are self-propelled, do not need hand holding and realize that discipline is the key to making the most of your time.

Back to Top

Higher StandardsTM

5. HomeLife agents are early adopters - they are technology oriented.

Accomplish Picture You realize that in order to compete in this highly competitive market, you must deliver your Higher StandardsTM service at a level consistent with your clients' expectations. You do not wait until you are forced to learn new technology but are an early adopter. By taking advantage of modern technology, you are able to optimize the real estate process and systemize your business. You have mastered computer skills, have implemented a word processing program for letters; you have a program similar with PowerPoint to create marketing materials, an internet site rich in valuable real estate information, a database program integrated with an email program to maintain contact with your clients, and finally, a financial management system to track your budget. It is not necessary to have the latest technology, but be competent on the tools that you do have.

Back to Top

Higher StandardsTM

6. HomeLife agents understand that thier primary objective is MARKETING.

Accomplish Picture As a leading real estate professional, you are not only sales-minded but are primarily business and marketing focused. You understand that attracting business is a lot more rewarding than constantly chasing the next deal. As such, you have a compelling marketing plan that truly defines your unique selling proposition and incorporates the entire portfolio of HomeLife marketing systems. Although you provide impeccable service, it does not matter if you are not given the opportunity to show what you can really do. Consequently, your powerful business development plan is designed to keep you visible and accessible in the marketplace.

Back to Top

Higher StandardsTM

7. HomeLife agents have a creed and follow it faithfully.

Accomplish Picture Effective marketing is the key to attracting leads but effective follow-up is the key to converting those leads into successful transactions. Your computerized database program is your key to maintaining contact with your prospects who are not now ready, willing or able to buy/sell real estate but who will be sometime in the future. By maintaining contact with your qualified leads, you build trust in your service. Remember the rule of seven: Your prospects must hear from you at least seven times before they focus on you and pay attention to your message. You are patient, dedicated and never give up on your leads. People prefer to deal with professionals whom they know, like, trust, and who do not give up.

Back to Top

Higher StandardsTM

8. HomeLife agents have integrity, ... and an optimistic attitude.

Accomplish Picture You are a winner and expect to win. You believe that you can achieve anything once you put your mind to it. To have a good mindset it is critical to have faith and confidence that you can grow into a peak performer. You mentally visualize real estate situations and practice your response to each of these situations. Therefore, you are not afraid of objections but realize the enormous benefit of displaying confidence in your face-to-face interactions. You compete with others on the value you have, not price and you will clearly demonstrate your value to your clients. You are committed to Higher StandardsTM and accept nothing less from you or others.

Back to Top

Higher StandardsTM

9. HomeLife agents build a powerful network of influential people.

Accomplish Picture You are proactively involved in networking with influential people, as well as, building and maintaining relationships within your community. You volunteer to sit on local boards, participate in local events and charitable causes where the other big players are found. You are recognized and appreciated for your hard-working attitude and high-quality service. As such, you have a large sphere of influence from which you receive high-level referrals and powerful testimonials. It is not only who you know but more importantly, who knows you.

Back to Top

Higher StandardsTM

10. HomeLife agents work hard. They deliver more than promised.

Accomplish Picture You have high values. Ethics is a way of life. You do not take shortcuts but instead, strive to do things to the highest of standards. You recognize that your business reputation is based upon making the effort to include the small courtesies and favours needed to make a transaction flow smoothly for your clients. You go the extra mile practicing patience, integrity and hard work, never settling for anything less than the best. You are completely dedicated to Higher StandardsTM in all your real estate activities.

Back to Top

Higher StandardsTM

11. HomeLife agents are great communicators and above all, active listeners.

Accomplish Picture You are a patient communicator who asks pertinent questions and acknowledges the answers in your quest to determine the needs and desires of your clients. Listening is a learned skill that you practice continually. You are a truth teller, communicating to your client information that is based on facts and market statistics rather than simply what you believe your client wants to hear.

Back to Top

Higher StandardsTM

12. HomeLife agents constantly invest in self-development.

Accomplish Picture You are the most important asset in your real estate business. As such, you are an information omnivore focused on constant and never-ending improvement. You always read, attend seminars, listen to audio programs, participate in continuing educational programs and exchange ideas with your colleagues. You monitor the market from many angles and solicit feedback so that you can fine tune your business practices. You work continually to find the best path to achievement.

Back to Top

Higher StandardsTM

13. HomeLife agents are very familiar with the local real estate rules and regulations.

Accomplish Picture Success in real estate sales comes to those who take the time and effort to become professionals. This means that you have current knowledge of all local, provincial, and national guidelines and your performance honours the letter and the spirit of those laws. Knowledge of the rules, regulations and ethical standards requires constant attention to changes in the laws or changing judicial interpretations of existing laws. There is no wiggle room in the requirement to know and obey your local real estate rules, regulations and ethical standards.

Back to Top

Higher StandardsTM

14. HomeLife agents practice extreme self care.

Accomplish Picture You are a master at aligning your priorities of family and personal enrichment with your real estate schedule. Being a top producer is more than having high production. It is honouring what is really important with respect to family life, relationships, children, physical health, mental health and spiritual well-being. It is all about creating balance in your life and knowing that without it, your career, your health and even your relationships will suffer. Success is the building and maintaining of spiritual, physical, philosophical, psychological and financial goals.

Back to Top

Higher StandardsTM

15. HomeLife agent continually raise their standards.

Accomplish Picture Excellence means that you set the highest standards for yourself in everything that you do. You do your very best in every situation and under all circumstances. You constantly strive to be better in your work and as a person in your relationships. You recognize that excellence is a life-long journey and you work every day to become better in everything that you do. You continually raise your standards by increasing your skills thus raising the bar at every opportunity. You implement change into your systems, procedures and habits. You consciously watch for opportunities to excel. Your focus on daily excellence brings your results beyond your original vision. You are a HomeLife Higher Standards Real Estate Professional.

Back to Top